Recently I sat down with Linda Popky — The Marketing Master and President of L2M Associates — for a wide-ranging discussion about Online Branding and recorded that conversation for our OnCompeting podcast.
Linda’s take on Online Branding as a component of Internet marketing was thought-provoking and filled with great insight and tips.
In case you were wondering if online branding really matters — here’s an interesting factoid: recent research showed that 20% of Twitter communications have a brand mention.
Click to Hear
Among the topics covered in our discussion:
- Benefits of branding online
- Competitive advantage leverage
- Integration of offline and online branding
- Customer preference role
- Online reputation management
- Online branding tips
Give it a listen — it’s amazing what you can learn or what learning you can refresh by kicking back and listing to others chat for 15 minutes!
