ONLINE CONTENT MARKETING

The buzz is all about content marketing these days, yet it seems like it’s too broad a term to provide useful information to help business owners and managers decide whether it represents a good strategy for their business. There are couple of going-in assumptions that should be clarified when you consider this as an option:

For the most part what we’re talking about here is online content marketing.

  1. There is little, if anything, in the way of self-promotion associated with it. That’s not to say there is no self-promotion, just that there isn’t any in the body of the content – it needs to be perceived as free from biases to be helpful to you.
  2. If you Build It They Won’t Necessarily Come. This isn’t the Field of Dreams. You have to promote the content to have the contend market for you.

If you aren’t interested in living with those assumptions, content marketing may not be for you. For those who have proceeded, most find that it is one of the most powerful addition to their marketing strategy that they’ve ever seen –  and it just keeps on producing value years after it’s launched without additional cost or effort. It’s the Gift That Keeps on Giving.

 We’re talking about marketing content, such as:

  • Webinars
  • Articles//White Papers
  • Video
  • Blogs
  • Books/eBooks
  • Podcasts

Content Marketing takes some effort up front, however, once it is launched online with a reasonable promotion effort, it just keeps on producing. Contrast that with online advertising, such as Google AdWords, where you have to keep putting coins in the piggy bank and keep managing it (with a reasonably intense level of ongoing effort) and you begin to understand the inherent power of content marketing.

And, there’s a hidden Gem in the mix: Content Repurposing. Content Repurposing is such a powerful strategy that we have devoted an entire page to describing it. Know this about Content Repurposing: it will deliver multiple results with minimal effort for your business. Learn more about Content Repurposing.

Bishop Market Resources offers a full range of online content marketing and Content Repurposing Program

NEW CASE STUDY: The Pragmatic Power of Content Repurposing - how one software in the cloud company got 4 listings on Google’s 1st page!