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The Virtual Competitive Team consists of top-notch competitive specialists and related functional experts. The project requirements, timeline and budget associated with your project will determine the mix of resources necessary for your project. The value of "virtual" to you, simply put, means you can do more with less.
- Virtual ... as in efficient management of your budget
- Virtual ... as in no drain on your office space and equipment
- Virtual ... as in delivering specialized skills where needed
- Virtual ... as in instant resource for tight turnaround projects
Projects we undertake range from simple, short-duration projects that require one competitive intelligence specialist ... to assisting you in developing major business plans and marketing plans with a variety of resources.
Examples of the variety of professional talent include the following:
- Researchers – primary and secondary – who deliver vital competitive insight and customer perspective as part of our Grass Roots Research™ services.
- Competitive Analysts who can produce a swot analysis, gap analysis, Porter's five forces analysis and investigate how your competitors leverage strategic alliances, partnerships and other approaches to develop new business below the radar.
- Competitive Strategists who work with you to strengthen your business plans, marketing plans and business decisions to be the most competitive possible.
- Internet Competitive Analysis Specialists who dissect how your competitors are using their websites and Internet communications to their advantage ... and your disadvantage.
- Graphics Gurus who create and produce our Competitive Edge Communications™ formats that your team will read.
- Market Analysts who work with you to identify high value target markets and shine a light on competitors' activity and approaches to those markets.
- Business Development Specialists who investigate how your competitors leverage strategic alliances and partnerships.
Many members of our team are active members of the Society of Competitive Professionals (SCIP), American Marketing Association, and other professional organizations that help develop mastery and currency in their area of expertise.
We take staying current seriously and frequently provide continual learning resources for other professionals in our specialized areas of expertise.
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