Fun Theory & Internet Marketing Viral Success

by Celeste Bishop

in Internet Marketing Tips

Have you ever had the itch to prove your point? The folks at The Fun Theory (an initiative of Volkswagen) have a point to make: You Can Change People’s Behavior for the Better by Making it FUN. As they say “be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

And, to prove their point they have created the Fun Theory Award — winner to be announced in Sweden on December 15th.

Fascinating idea, yet even more interesting for those of us engaged in Internet Marketing is how the combination of Creative Ideas + Fun generates viral marketing momentum. For example, consider the case of the group in Odenplan Sweden that tackled the issue of how to get folks to take the stairs instead of the escalator in this Fun Stairs video.

The video has gone viral — as of the time I’m writing this article it garnered over 8M views on YouTube alone (it’s in other places). Consider this: the topic of the stairs is B-O-R-I-N-G. Boring, boring, boring. The juxtaposition of extremes — taking a boring topic and making it giggly-fun and then loading that into Web 2.0 and social networking channels is a winning combination.

The recipe for going viral in this mini case study:

  • Creative Idea
  • Creative Execution of the Concept
  • Creative Use of Internet Marketing Channels

Internet Marketing Tip: make some of the less sexy aspects of your product or service fun and demonstrate it in Web 2.0/social networking channels.

How will you capture this and leverage emerging Internet marketing channels to give your message “wings?” The gauntlet is down.

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