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	<title>OnCompeting</title>
	<link>http://www.bishopmarketresources.com</link>
	<description>Creating Competitive Success Online</description>
	<lastBuildDate>Wed, 03 Mar 2010 18:48:35 +0000</lastBuildDate>
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		<title>What&#8217;s Your Internet Marketing Strategy Missing?</title>
		<description><![CDATA[There&#8217;s a ton of information about Internet marketing strategy floating around online. Yet precious little of that presents the practical elements needed for a viable online strategy.
It&#8217;s a pet peeve of mine &#8212; and a couple of these elements just aren&#8217;t found in B-school textbooks. When these practical elements aren&#8217;t done right or included (often [...]]]></description>
		<link>http://www.bishopmarketresources.com/whats-your-internet-marketing-strategy-missing</link>
			</item>
	<item>
		<title>What&#8217;s the Value of Online Branding?</title>
		<description><![CDATA[Recently I sat down with Linda Popky &#8212; The Marketing Master and President of L2M Associates &#8212;  for a wide-ranging discussion about Online Branding and recorded that conversation for our OnCompeting podcast.
Linda&#8217;s take on Online Branding as a component of Internet marketing was thought-provoking and filled with great insight and tips.
In case you were [...]]]></description>
		<link>http://www.bishopmarketresources.com/power-up-with-online-branding</link>
			</item>
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		<title>Healthcare Marketing: Ready for e-Patients?</title>
		<description><![CDATA[A monumental shift is taking place in how people get healthcare and medical information. These changes are so profound that ignoring them could upend healthcare providers.
Consider this: a 2009 Pew Research Center study, The Social Life of Health Information, finds that 61% of American adults look online for health information. There&#8217;s even a new term [...]]]></description>
		<link>http://www.bishopmarketresources.com/healthcare-marketing-ready-for-e-patients</link>
			</item>
	<item>
		<title>Why You STILL Need Great Meta Tags for Your Website</title>
		<description><![CDATA[First &#8212; in case you don&#8217;t know what Meta Tags are &#8212; they are discrete pieces of information you add to the behind-the-scenes coding that tells Search Engines about your site and how to display it.
Specifically, I am referring to the title you designate for your web page, the description you assign to it and [...]]]></description>
		<link>http://www.bishopmarketresources.com/why-you-still-need-great-meta-tags-for-your-website</link>
			</item>
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		<title>The Big 2009 Marketing Story: Consumer Control</title>
		<description><![CDATA[2009 brought a seemingly unending array of new and noteworthy Internet marketing advances. Noteworthy, for sure, are the tools that make Internet marketing affordable and accessible to anyone who cares to expend the effort to learn.
Yet I think the big 2009 marketing story is this: Consumer Control. Consumers, in growing legions, are finding a &#8220;voice&#8221; [...]]]></description>
		<link>http://www.bishopmarketresources.com/the-big-2009-marketing-story-consumer-control</link>
			</item>
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		<title>Fun Theory &amp; Internet Marketing Viral Success</title>
		<description><![CDATA[Have you ever had the itch to prove your point? The folks at The Fun Theory (an initiative of Volkswagen) have a point to make: You Can Change People&#8217;s Behavior for the Better by Making it FUN. As they say &#8220;be it for yourself, for the environment, or for something entirely different, the only thing [...]]]></description>
		<link>http://www.bishopmarketresources.com/fun-theory-internet-marketing-viral-success</link>
			</item>
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		<title>Hospitals Embracing Social Media &amp; Networking</title>
		<description><![CDATA[A growing cadre of hospitals in the U.S. are embracing Social Media and Social Network Marketing &#8212; as shown in the graphic below.
This information comes courtesy of Ed Bennett, Director of Web Strategy at the University of Maryland Medical Center, who is gaining renown for his research into the confluence of hospitals, healthcare and the [...]]]></description>
		<link>http://www.bishopmarketresources.com/hospitals-embracing-social-media-networking</link>
			</item>
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		<title>United&#8217;s Latest Online PR Disaster &#8212; With The Exact Wrong Guy (Again)</title>
		<description><![CDATA[Dave Carroll caused enough of an online reputation problem for United Airlines when they lost his guitar. His song, United Breaks Guitars, was a hit for him and a bomb exploding in United's PR department. Now, new grief with Dave - go figure. Too funny to be true - but it is.]]></description>
		<link>http://www.bishopmarketresources.com/uniteds-latest-online-pr-disaster-with-the-exact-wrong-guy-again</link>
			</item>
	<item>
		<title>Creative Internet Marketing Stories: HealthPartners Online Services</title>
		<description><![CDATA[HealthParners breakawy success with their creative mascots - Petey (specimen cup) and Pokey (needle) and innovative use of Social Media equals success. Fun story - great ideas!]]></description>
		<link>http://www.bishopmarketresources.com/healthpartners</link>
			</item>
	<item>
		<title>Business Competition 2.0 &#8212; Local Internet Marketing</title>
		<description><![CDATA[Local Internet Marketing, the often overlooked stepchild to the more glamorous and difficult big sister -  Internet Marketing (national and global scope) - actually is appropriate for most businesses. The key tactic - Local SEO - has significant competitive advantages: speed, ease, less resource drain and need to babysit. Learn if Local Internet Marketing is a fit for your business and get some ideas on how to get underway now.]]></description>
		<link>http://www.bishopmarketresources.com/business-competition-2-0-local-internet-marketing</link>
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