Case Study: HealthPartners Online Services
Healthcare Marketing — Learning Resources
We are following an ongoing case study that first appeared in our OnCompeting blog: Creative Internet Marketing Stories: HealthPartners Online Services.
Briefly — it is a story about how HealthParners created two characters — Petey & Pokey — for use in a marketing campaign with the goal of increasing adoption of their Online Services.
Petey (as in Petey P. Cup) is a speciment pee cup and Pokey is a needle. 
They then used these characters in a range of innovative Social Media channels (innovative for this market sector). The Bottom Line: it works.
We thought you might like to take a look at some of the things that HealthPartners marketing team has done. There is a range of merchandise and toys around the characters, Social Media sites, games and an endless array of YouTube videos. Here are a few resources to whet your whistle:
Petey & Pokey Merchandise:
Cafe Press
Plush Toys
HealthPartners Store
Petey & Pokey Games:
Petey & Pokey Social Media:
LinkedIn Fan Club
YouTube
FaceBook
Twitter
Check them out and let us know if you find more!
