Do you have a business that attracts competitors?
Your business is successful- but there's always room for greater success. Competitors are constantly after your customers. Your team does competitive intelligence but it seems pretty hit-and-miss at times, and they need to develop their ability to analyze, predict and thwart competitors' plans. You worry that you're missing something critical.

Do you have the team ... but they don't have the time?
There are only 24 hours in a day; the more involved competitive intelligence projects that could lead to greater success are just not happening. Who knows how much money you're leaving on the table ... or how many customers are at risk that you don't know about?

Are you an in-charge executive?
Continually improving performance and ensuring that you remain competitive is critical. Benchmarking your competitors and improving your ability to predict, pre-empt and take proactive action is essential for you.

Do you face the Classic Entrepreneurs' Dilemma?
Investors want to know about your competition and your market ... in excruciating detail. In fact, it's crucial, but you have limited funds and limited resources that know how to get it done efficiently and effectively.

Are you a Professional Service firm?
Your professional service firm needs to keep on top of its competitors ... and learn from them, too. Your team needs creative ideas on how to incorporate competitive intelligence gathering and learning into their routine. You occasionally need to outsource competitive projects.