Do you have a business that attracts competitors?
Your business is successful- but there’s always room for greater success. Competitors are constantly after your customers. Your team does competitive intelligence but it seems pretty hit-and-miss at times, and they need to develop their ability to analyze, predict and thwart competitors’ plans. You worry that you’re missing something critical.
Do you have the team … but they don’t have the time?
There are only 24 hours in a day; the more involved competitive intelligence projects that could lead to greater success are just not happening. Who knows how much money you’re leaving on the table … or how many customers are at risk that you don’t know about?
Are you an in-charge executive?
Continually improving performance and ensuring that you remain competitive is critical. Benchmarking your competitors and improving your ability to predict, pre-empt and take proactive action is essential for you.
Do you face the Classic Entrepreneurs’ Dilemma?
Investors want to know about your competition and your market … in excruciating detail. In fact, it’s crucial, but you have limited funds and limited resources that know how to get it done efficiently and effectively.
Are you a Professional Service firm?
Your professional service firm needs to keep on top of its competitors … and learn from them, too. Your team needs creative ideas on how to incorporate competitive intelligence gathering and learning into their routine. You occasionally need to outsource competitive projects.