Internet Marketing Strategy: Branding Brilliance and Technology Gaffes

I just came back from a trip where I had the pleasure of staying at The Halekulani Hotel in Honolulu. And the overwhelming feeling I had while at that hotel was one of luxury and being well tended – relaxation to the hilt with beautiful views of Diamond Head and the Waikiki beaches. I’m hard [...]

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Online Healthcare Marketing Insight for Hospitals and Medical Facilities

I ran across an interesting study the other day that surveyed how consumers use the Internet to obtain health information. One part of this Pew Internet & American Life research project (in partnership with the California HealthCare Foundation) looked at how consumers obtain information about Hospitals and Medical Facilities and seemed to suggest it might [...]

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Can You Teach an Old Dog New (Social Media Marketing) Tricks? Ask Old Spice!

My Father used Old Spice. I can still remember the smell wafting out with the steam from his shower when he cracked open the bathroom door. It was, simply… wonderful. Many years ago (Before Social Media Marketing). When we asked Dad what that smell was, he said “frou-frous” and encouraged us kids to get some [...]

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How to Increase Your Revenue By 9%

I felt like titling this article “The Good Guys Win.” The Good Guys win because there is empirical evidence from a recent study that ties outstanding customer service to increased revenue. Really… being a good corporate citizen pays. It turns out that Excellent Customer Service pays dividends — according to recent research sponsored by American [...]

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What Online Lead Generation Tactics Work?

How do you get in front of customers in a down economy where budget is doled out with an eyedropper? Executives and marketers need every ounce of creativity they can muster to see their company through these challenging economic times. Trade show attendance has dropped and companies just can’t afford the cost anyway. Other traditional [...]

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