Angry Birds… Privacy & Mobile Marketing Opportunity

Angry Birds is a runaway hit. Rovio, the Finnish company that created this incredibly silly and addictive game, reports that it’s been downloaded over 50 million times which translated into over 200 million minutes of game play EVERY DAY! According to Apple, Angry Birds was the best-selling iPhone app in 2010. In case you don’t [...]

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Online Competition: Google’s Instant Preview Offers Opportunity

OK – you’re on the first page of Google Search Engine Results Page (in Internet marketing jargon that’s SERP) but your competitors are in higher positions. How can you grab the attention away from your competitors even though they’re ranked higher? Answer: Google Instant Previews Google recently added visual search capability to their search results. [...]

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Shape the World – Share the Clean Tech Stories

As of late I’ve been in the dumps. It seems to me that we’ve moved into an era of mean-spiritedness and paralyzing political and cultural polarization. Add to that an economy where millions of families have lost their homes and/or jobs, worldwide environmental concerns and it’s hard to remain optimistic. That’s why I want to [...]

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Video Marketing Momentum & Considerations

The Internet is not-so-gradually going visual with video in the vanguard. Approximately 2/3 of all Internet users in the United States watch video online. Predictions are that by 2014 that will grow to 80%. More and more, people are consuming their content by watching videos online. Video marketing is a nascent area that is growing [...]

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Online Lead Generation Boo-boos

The thing about online lead generation is this – most businesses make one of two major errors: 1) Bring people to their site’s home page 2) Pounce on them as sales prospects – immediately If you send people to your landing page when they’re looking for specifics, odds are rather high that they will simply [...]

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