Online Competition: The Mobile Payment Shoot-out

Well, I have to say that I’ve been fascinated with the idea of mobile payments — and slightly terrified. It strikes me that it’s yet another way to easily separate me from my hard-earned money. I digress… Since my fascination is far more powerful than my fear, I’ve been digging into this and found that [...]

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Fishing Where the Fish Are? Rethink Lead Generation

Customers have changed their buying behavior in favor of the Internet and there is just no looking back.  The way people gather information in anticipation of purchase decisions favors information available on the Internet at least at the front end of their buying deliberation process. No longer held in thrall of a sales rep to [...]

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Microsites… Are They Good For Your Business?

It seems every time I’ve turned around the past couple of months I’m hearing the word “Microsite” from clients as though they are the answers to their prayers and a pathway to instant success. Yet it usually isn’t a good Internet marketing strategy option. The reality is Microsites usually cause more problems than add value [...]

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Easier Social Media Marketing with LinkedIn’s 100M

A few years ago online pundits were predicting LinkedIn’s demise. Now LinkedIn is at the 100 Million-member mark – adding 1 new member a second! If you’d like to actually see these members as they join LinkedIn, a cool visual that works with Google Earth to show new members names and locations as they join [...]

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